Excellence in Research and Innovation for Humanity

ICCMAM 2018 : 20th International Conference on Communication, Marketing and Advertising Management

Zurich, Switzerland
January 15 - 16, 2018

Conference Code: 18CH01ICCMAM

Conference Aims and Objectives

The ICCMAM 2018: 20th International Conference on Communication, Marketing and Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Communication, Marketing and Advertising Management. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Communication, Marketing and Advertising Management.

Call for Contributions

All honorable authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Communication, Marketing and Advertising Management are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials.WASET

Federated Conference

Federated conference series is an event that brings together significant number of recurring events; academic conferences, symposia, workshops, special sessions, and plenary talks in the field of science and technology since inception in 1999. Each event may run over any span of time within the conference days.

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the International Science Index (ISI), Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. The conference abstracts and proceedings book, CD and certificate of presentation will be distributed to participants at the conference registration desk. Impact Factor Indicators.

Special Journal Issues

ICCMAM 2018 has teamed up with the Special Journal Issue on Communication, Marketing and Advertising Management. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   November 30, 2017
Notification of Acceptance/Rejection   December 5, 2017
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   December 15, 2017
Conference Dates   January 15 - 16, 2018

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) The Impact of Online Advertising on Generation Y’s Purchase Decision in Malaysia
Mui Joo Tang, Eang Teng Chan
2) Augmented Reality in Advertising and Brand Communication: An Experimental Study
O. Mauroner, L. Le, S. Best
3) Omani Community in Digital Age: A Study of Omani Women Using Back Channel Media to Empower Themselves for Frontline Entrepreneurship
Sangeeta Tripathi, Muna Al Shahri
4) The Consumer Responses toward the Offensive Product Advertising
Chin Tangtarntana
5) The Factors that Affect to the Overall Attitude toward SMS Advertising of Thai Mobile Phone Users
Panprae Bunyapukkna
6) The Impact of Online Advertising on Consumer Purchase Behavior Based on Malaysian Organizations
Naser Zourikalatehsamad, Seyed Abdorreza Payambarpour, Ibrahim Alwashali, Zahra Abdolkarimi
7) How to Affect Brand Attitude with Authenticity in Advertising
Yun-Chia Tang, Hung-Chang Chiu
8) Gender Differences in the Perception of Advertising in Postmodern Era
J. Zavodny Pospisil, L. S. Zavodna, K. Cerna
9) Advertisement Effectiveness: A Review and Research Agenda
Prateek Maheshwari, Nitin Seth, Anoop Kumar Gupta
10) Celebrity Endorsement: How It Works When a Celebrity Fits the Brand and Advertisement
Göksel Şimşek
11) Brand Placement Strategies in Turkey: The Case of “Yalan Dünya”
Burçe Boyraz
12) Advertising Appeals and Cultural Values in Social Media Commercials in UK, Brasil and India: Case Study of Nokia and Samsung
Han Nguyen
13) Integrated Marketing Communication to Influencing International Standard Energy Economy Car Buying Decision of Consumers in Bangkok
Pisit Potjanajaruwit
14) The Use of Appeals in Green Printed Advertisements: A Case of Product Orientation and Organizational Image Orientation Ads
Chutima Ruanguttamanun
15) Business Penetration through Print Media: A Review of Select Enablers
Prateek Maheshwari, Nitin Seth

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