Excellence in Research and Innovation for Humanity

ICCMAM 2018 : 20th International Conference on Communication, Marketing and Advertising Management

Zurich, Switzerland
January 15 - 16, 2018

Conference Code: 18CH01ICCMAM

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the International Science Index (ISI), Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICCMAM 2018 has teamed up with the Special Journal Issue on Communication, Marketing and Advertising Management. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   November 30, 2017
Notification of Acceptance/Rejection   December 5, 2017
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   December 15, 2017
Conference Dates   January 15 - 16, 2018

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Use of Indian Food Mascot Design as an Advertising Tool in Maintaining and Growing the Brand Name
Preeti Yadav, Dandeswar Bisoyi, Debkumar Chakrabarti
2) The Impact of Online Advertising on Generation Y’s Purchase Decision in Malaysia
Mui Joo Tang, Eang Teng Chan
3) Augmented Reality in Advertising and Brand Communication: An Experimental Study
O. Mauroner, L. Le, S. Best
4) Omani Community in Digital Age: A Study of Omani Women Using Back Channel Media to Empower Themselves for Frontline Entrepreneurship
Sangeeta Tripathi, Muna Al Shahri
5) The Consumer Responses toward the Offensive Product Advertising
Chin Tangtarntana
6) The Factors that Affect to the Overall Attitude toward SMS Advertising of Thai Mobile Phone Users
Panprae Bunyapukkna
7) The Impact of Online Advertising on Consumer Purchase Behavior Based on Malaysian Organizations
Naser Zourikalatehsamad, Seyed Abdorreza Payambarpour, Ibrahim Alwashali, Zahra Abdolkarimi
8) How to Affect Brand Attitude with Authenticity in Advertising
Yun-Chia Tang, Hung-Chang Chiu
9) Gender Differences in the Perception of Advertising in Postmodern Era
J. Zavodny Pospisil, L. S. Zavodna, K. Cerna
10) Advertisement Effectiveness: A Review and Research Agenda
Prateek Maheshwari, Nitin Seth, Anoop Kumar Gupta
11) Celebrity Endorsement: How It Works When a Celebrity Fits the Brand and Advertisement
Göksel Şimşek
12) Brand Placement Strategies in Turkey: The Case of “Yalan Dünya”
Burçe Boyraz
13) Advertising Appeals and Cultural Values in Social Media Commercials in UK, Brasil and India: Case Study of Nokia and Samsung
Han Nguyen
14) Integrated Marketing Communication to Influencing International Standard Energy Economy Car Buying Decision of Consumers in Bangkok
Pisit Potjanajaruwit
15) The Use of Appeals in Green Printed Advertisements: A Case of Product Orientation and Organizational Image Orientation Ads
Chutima Ruanguttamanun

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